400+ B2B SEO Statistics for 2026

Author
Recent Posts

Tamzid is a highly experienced SEO content writer serving 100+ international businesses and individual clients. He currently holds the Top Rated Freelancer badge on Upwork and the Level 1 Seller badge on Fiverr. Tamzid was also featured on Ranktracker and Upwork.

Summary of key categories

Global trends: market size, search volume, organic vs paid traffic, click‑through behaviour and AI search impacts.
Payment trends: SEO budget allocations, cost per lead, return on investment and expenditure by channel.
Common SEO players and threats: market share of search engines, ranking factors, algorithm updates and technical optimisation challenges.
Initial tactics and channels: content marketing adoption, lead‑generation channels, AI integration and buyer behaviour.
Industry impacts: conversion rates and buyer engagement across industries such as SaaS, manufacturing, professional services and finance.
Regional and country breakdowns: geographic differences in search behaviour, device use, local SEO and mobile statistics.
Major budgets and standout results: high‑ROI campaigns, large marketing spends and notable shifts in traffic or revenue.
Cost impact and recovery patterns: ROI timelines, technical SEO returns, cost savings from AI and payback periods.
Human impact on marketing teams: resource constraints, outsourcing rates, AI adoption barriers and workload distribution.
Timeline shifts: how buyer journeys, search habits, AI usage and budgets have changed year‑over‑year.

Global B2B SEO Stats

Market size and search volume

The global SEO market was worth $82.3 billion in 2023 and is projected to reach $143.9 billion by 2030 with a compound annual growth rate of 8.3%. (Exploding Topics)
More than 8.3 billion searches occur on Google every day. (Exploding Topics)
Google processes around 20 billion queries per month via its Lens visual search. (Exploding Topics)
92% of global search traffic comes from Google. (Exploding Topics)
Long‑tail keywords account for 70% of all search traffic. (Exploding Topics)
Generative AI overviews reduce clicks on organic results by 34.5%. (Ahrefs)
45.7% of Google searches are branded searches. (Ahrefs)
The top five organic search results capture 67.6% of clicks. (Backlinko)
Only 0.63% of users click on results on the second page. (Poweredbysearch)
AI citations tend to reference content 25.7% newer than the average indexed page. (Ahrefs)
ChatGPT grew 85% in traffic and accounts for over 80% of AI‑search traffic. (Ahrefs)
AI summaries appear in up to 47% of search results. (Poweredbysearch)

Organic vs Paid: B2B SEO Click Data

68% of all online experiences begin with a search engine. (Revenuezen)
53.3% of website traffic is driven by organic search. (Revenuezen)
SEO generates 1,000% more traffic than organic social media. (Revenuezen)
The average conversion rate for organic search across industries is 5.0%. (Ahrefs)
The average organic conversion rate ranges from 1.1% to 7.4% depending on industry. (First Page)
Organic traffic costs roughly $147 per lead, whereas paid search leads cost $280. (Ahrefs)
Companies that segment B2B SaaS audiences by industry see an average 28.7% increase in organic traffic compared to 4.1% without segmentation.
B2B websites that offer original research see a 42.2% growth in backlinks; 96.9% gain more links overall.
Websites publishing nine or more blog posts per month enjoy 35.8% year‑over‑year traffic growth, compared with 16.5% for sites posting 1–4 times monthly.
Original research content increases organic traffic by 29.7%, versus 9.3% for sites without it.
B2B websites offering free tools (e.g., ROI calculators) achieve 35.6% year‑over‑year increases in organic traffic.
Only 5.7% of pages rank in the top ten results within a year. (Poweredbysearch)
Pages in the first position have 3.8 times more backlinks than those ranking lower. (Poweredbysearch)
Featured snippets account for 50‑65% of the first result placements. (Poweredbysearch)
Title tags between 40 and 60 characters deliver the best click‑through rates. (Poweredbysearch)
URLs containing the target keyword increase click‑through rates by 45%. (Poweredbysearch)
Positive‑sentiment headlines generate 4.1% higher click‑through rates. (Poweredbysearch)
Long‑form content attracts 77.2% more backlinks than shorter pieces. (Poweredbysearch)
After AI summaries were introduced, click‑through rates on organic results dropped 70%. (Poweredbysearch)
Only 5% of pages maintain a first‑page ranking for a year. (Poweredbysearch)

Mobile and Emerging Interfaces: B2B SEO Stats

Nearly 59% of internet traffic comes from mobile devices. (Exploding Topics)
By the end of 2025, 72.6% of internet users will access the web exclusively via mobile.
63% of people use mobile to research new brands and products.
71% of B2B buyers want a better mobile experience.
29% of buyers say mobile ordering needs improvement on B2B sites.
Mobile accounts for 59% of all internet traffic globally. (Exploding Topics)
Voice search sees more than 1 billion queries each month. (Exploding Topics)
Video represents 82% of global internet traffic. (Exploding Topics)
32% of the global population (about 2.5 billion people) used YouTube in 2024. (Exploding Topics)
46% of Google searches are for local information. (Exploding Topics)
Half of “near me” mobile searches result in a physical visit within five miles. (Up Lead)
87% of internet users researched a local business on Google in the last year. (Up Lead)
Less than 1% of users navigate to the second page of search results. (Up Lead)
15% of Google searches are completely new queries. (Up Lead)

B2B SEO Budgets, ROI, and Cost Metrics

Budget allocations and spending intentions
61% of enterprise‑level companies invest over $20,000 per month in SEO. (First Page)
81% of B2B companies expect to pay at least $7,500 per month for SEO services. (First Page)
68% of B2B marketers would redirect a mid‑level salary to outsource SEO. (First Page)
61% of B2B marketers rank SEO as their top inbound marketing priority. (First Page)
54% of businesses plan to spend most of their marketing budget on technology. (Seoprofy)
On average, B2B marketing budgets are expected to rise 8.9% year‑over‑year with nearly 12% allocated to digital channels. (Seoprofy)
Lead generation consumes 36% of B2B marketing budgets, while brand building uses 30% and demand generation 20%. (Seoprofy)
52% of organisations intend to invest more in thought‑leadership content. (Seoprofy)
61% of teams expect video marketing budgets to increase. (Seoprofy)
53% of B2B marketers spend less than one‑third of their video budget on production. (Seoprofy)
34% of overall marketing budgets are allocated to content marketing. (Seoprofy)
46% of companies expect content marketing spend growth in 2025. (Seoprofy)
32% of businesses report budget decreases for content efforts. (Seoprofy)
54% of businesses struggle with limited resources when executing SEO and marketing. (Seoprofy)
88% of marketers plan to maintain or increase their SEO budgets. (Up Lead)
65.3% of businesses allocate at least a moderate budget to SEO. (Up Lead)
The typical monthly SEO budget per client is $1,000–$5,000, with over 50% of freelancers charging under $1,000. (Up Lead)
55% of enterprise‑level companies invest >$20k/month, but 81% expect to pay at least $7,500. (First Page)
81% of SEO professionals spend significant time on keyword research. (Up Lead)
Over 50% of small companies assign multiple content duties to a single person, whereas only 30% of large firms do so. (Up Lead)
58% of B2B buyers anticipate using generative‑AI chatbots to conduct research and comparisons in the next year. (Up Lead)

B2B SEO ROI and Cost per Lead

In B2B SaaS, SEO delivers an average return on investment of 702% with a break‑even period of 7 months.
Technical SEO has an ROI of 117%, with a break‑even timeline of 6 months. (Up Lead)
Across all industries, SEO provides an average ROI of 825%. (Revenuezen)
SEO drives 1000% more traffic than organic social media, dramatically reducing customer acquisition costs. (Revenuezen)
High‑quality guest posts cost between $692 and $957 each. (Ahrefs)
AI‑generated content is 4.7 times cheaper to produce than traditional content. (Ahrefs)
Marketers using AI publish 42% more content. (Ahrefs)
Companies using AI tools spend about $188 per month on those tools. (Ahrefs)
51% of marketers intend to increase their AI tool budgets. (Ahrefs)
SEO offers conversion rates of 3.75% on average for B2B websites, compared with 1.77% for display ads. (First Page)
Email marketing conversion rates average 3.9%, with industrial markets seeing 7.4% and B2B services 5.9%. (Ruler)
Organic search converts at 5.0% overall, but professional services achieve 12.3%, industrial 8.5%, B2B services 7.0%, B2B tech 1.0%, eCommerce 3.5% and travel 3.5%. (Ruler)
Paid search conversion rates average 3.6%, with professional services at 7.0%, finance 6.0%, and real estate 1.5%. (Ruler)
Referral conversions average 4.1%, but travel reaches 9.5%. (Ruler)
Social media conversions average 1.9%, with professional services 4.0%, healthcare 3.1%, and automotive 2.9%. (Ruler)
Phone calls convert 10–15 times more effectively than web leads. (Ruler)
Only 60% of marketers can demonstrate marketing ROI despite 84% believing marketing contributes to revenue. (Ruler)
TV ad spending is expected to increase 33.1% to $2.85 billion. (Ruler)
41% of marketers use last‑touch attribution; 53.5% rate last‑touch models as somewhat effective. (Ruler)
75% of companies employ multi‑touch attribution models. (Ruler)
76% of marketers have or will implement marketing attribution. (Ruler)
57.9% use attribution software. (Ruler)
70% of businesses struggle to act on attribution insights, highlighting complexity. (Ruler)
28% cannot view channel performance due to data silos. (Ruler)

B2B SEO Platforms and Technical Risks

Market share and competition

B2B Stat - Risk Factors — B2B Stat – Risk Factors

Google dominates with 84.9% of search engine market share for the B2B audience.
Bing holds 3.7% of the U.S. search market. (Seoprofy)
ChatGPT has 3.2% market share in the U.S. search landscape and grew 14% year‑over‑year. (Seoprofy)
In the U.S., Google’s mobile search share is 95.4%, while Bing captures 17.2% of desktop searches. (Up Lead)
66% of B2B buyers use search engines to discover products. (Backlinko)
Marketplaces are used by 50% of buyers for discovery, social networks by 26% and TV ads by 12%. (Backlinko)
49% of surveyed marketers implement SEO, more than any other tactic. (Backlinko)
SEO represents 11% of B2B marketing budgets, compared with 9% for paid search and 13% for content marketing. (Backlinko)
23% of B2B marketers say organic search drives the most revenue, ahead of email (17%) and paid search (16%). (Backlinko)
19% believe SEO is the most effective top‑of‑funnel channel. (Backlinko)
67.6% of organic clicks go to the top five results. (Backlinko)
B2B buyers spend 27% of their purchase journey on online research. (Backlinko)
Only 3% of B2B content receives multiple external links. (Backlinko)
55.6% of SEO professionals say technical SEO is undervalued. (Ahrefs)
40% of B2B companies lack internal technical SEO expertise. (Ahrefs)
78% of websites use schema markup. (Ahrefs)
Approximately 40% of websites meet Google’s Core Web Vitals standards. (Ahrefs)
72.3% of sites have slow loading times. (Poweredbysearch)
88% of users avoid returning to a site after a poor experience. (Poweredbysearch)
46% of Google searches involve local intent. (Exploding Topics)
25.6% of desktop searches result in zero clicks. (Up Lead)
76% of internet users worry about being misinformed by AI. (Up Lead)
54% of users believe they can detect AI‑generated content. (Up Lead)
67% say they will use ChatGPT instead of Google for some queries. (Up Lead)
14% of respondents are unlikely to trust AI search results. (Up Lead)
25% of ChatGPT’s most‑cited sources have no organic visibility. (Ahrefs)
The top 50 brands account for 28.9% of AI overview citations. (Ahrefs)
76% of AI citations originate from pages ranked in the top ten results. (Ahrefs)
More than 80% of AI‑search traffic flows through ChatGPT. (Ahrefs)

B2B SEO Technical Optimization & Ranking Factors

SEO Performance Based on Different Criteria Stat

61% of SEO specialists say technical optimisation is their most effective strategy. (First Page)
59% of digital marketers cite link building as the hardest part of SEO. (Revenuezen)
70% of brands outsource link‑building efforts. (Revenuezen)
High‑quality content and backlinks are identified as the top ranking factors by 67.5% of marketers. (Revenuezen)
Over 90% of B2B content pieces have no backlinks. (Revenuezen)
41% of digital marketers view link building as the hardest SEO task. (Revenuezen)
78% of websites implement schema markup. (Ahrefs)
Only 40% of websites pass Core Web Vitals tests. (Ahrefs)
80% of B2B buyers use mobile devices during the buying process. (Revenuezen)
61% of B2B buyers report they have less time for research than the previous year. (First Page)
The average B2B buying group has 10–11 stakeholders. (Ahrefs)
Typical B2B buying cycles span 11.5 months. (Ahrefs)
Only 5% of customers are “in market” at any given time. (Ahrefs)
81% of buyers have a preferred vendor after the first outreach. (Ahrefs)
B2B buyer shortlists have shrunk from 4–7 vendors to 1–3. (Ahrefs)
61% of buyers prefer a rep‑free buying experience. (Ahrefs)
73% of buyers avoid irrelevant outreach. (Ahrefs)
B2B buyers consult 10 channels on average when researching a purchase (Ahrefs), (up from five in 2016).
The typical customer journey requires 3–7 pieces of content before contacting a salesperson. (Revenuezen)
Only 5% of decision‑makers are ready to speak with sales at any moment. (Ahrefs)
B2B buyers spend 27% of their purchase journey on online research. (Backlinko)
34% of buyers say research is the longest stage of the buying journey. (Ahrefs)
31% consult review sites when evaluating vendors. (Ahrefs)

B2B SEO for Video, Voice, and Media

84% of marketers say videos keep visitors on the page longer, increasing dwell time.
50% of marketers include video in their overall strategy.
96% of video marketers report increased brand awareness from video.
Short‑form video and images are the most popular content formats for business audiences.
55% of B2B buyers consider video the most helpful content type.
58% of marketers agree video delivers the best results for B2B companies.
93% of marketers say video marketing provides good ROI.
57% of B2B businesses believe SEO generates more leads than any other channel. (Seoprofy)
Content marketing costs 62% less and produces 3× more leads than traditional marketing.
Search strategies produce 34% of qualified leads.
In‑person events are the top lead source for 45% of respondents.
Email marketing is used by 71% of B2B companies. (Seoprofy)
73% of business buyers prefer vendor email for communication. (Seoprofy)
Email newsletters deliver an ROI of $36 for every $1 spent. (Seoprofy)
63% of marketers distribute content via email. (Seoprofy)
29% of organisations rank email as their top marketing channel. (Seoprofy)
25% of businesses use email as their top channel. (Seoprofy)
96% of marketers say videos and case studies increase brand awareness. (Seoprofy)
21% of marketers report short‑form video delivers the highest ROI. (Seoprofy)
Video is among the top three marketing and sales priorities for B2B companies.
B2B companies using blogs generate 67% more leads per month. (Seoprofy)
91% of marketers say SEO improved website performance. (Seoprofy)
22% of B2B marketers say organic search is the most effective revenue channel. (Seoprofy)
43% track website traffic as the primary metric, and 42% track revenue. (Seoprofy)
70% of marketers prefer SEO over PPC. (Seoprofy)
Internal linking increases traffic by 37.1%. (Seoprofy)
92% of B2B buyers research sustainability, and 40% use the supplier’s website to verify claims. (Seoprofy)

B2B SEO Tactics and Channel Mix

Content marketing adoption

91% of marketers include content marketing in their strategy. (Seoprofy)
56% of marketers struggle to connect content to ROI. (Seoprofy)
Only 29% of companies with a documented content strategy say it is very effective. (Seoprofy)
65% of B2B buyers prefer short‑form content, such as blog posts and infographics.
Websites offering original research see 96.9% more backlinks.
33% of marketers regularly post blogs and articles.
24% of B2B companies lack a dedicated content marketing team.
87% of marketers say content marketing increased brand awareness.
34% of budgets go to content marketing. (Seoprofy)
36% of B2B marketers use blogs and websites as a marketing channel.
B2B audiences consume an average of 4.5 pieces of content before contacting a salesperson.
Websites and blogs are the second most popular digital channel, used by 36% of B2B marketers.
84% of marketers distribute content through a corporate blog or website.
29% of buyers say mobile ordering is difficult on B2B sites.
71% of B2B buyers desire a better mobile experience.
31% of B2B buyers consult review sites during research. (Ahrefs)
B2B customers interact with 10 marketing channels on average. (Ahrefs)
Only 5% of B2B buyers are ready to speak to sales when research begins. (Ahrefs)
61% of buyers prefer to buy without speaking to a sales representative. (Ahrefs)
73% avoid irrelevant outreach. (Ahrefs)
Buyer shortlists decreased from 4–7 vendors to 1–3 vendors in 2025. (Ahrefs)

B2B SEO Lead Gen and Sales Cycle Data

Blogging Impacts lead Generation Results

74% of B2B marketers cite generating demand and leads as their top goal. (Seoprofy)
74% say sales cycles are getting longer. (Seoprofy)
52% believe data‑driven personalisation offers the biggest opportunities. (Seoprofy)
96% of marketers report personalised experiences increased sales. (Seoprofy)
20% of sales teams attribute lead generation to social media ads. (Seoprofy)
Companies that blog generate 67% more leads per month. (Seoprofy)
Email remains the top lead‑generation channel, used by 66% of marketers. (Seoprofy)
Paid social is second at 58%, followed by paid search at 50%, and SEO at 47%. (Seoprofy)
Search engine strategies contribute 34% of qualified leads.
Organic search is viewed as an effective lead‑generation channel by 19% of respondents.
In‑person events are considered the top source for sales and marketing leads by 45% of organisations.
71% of marketers use email newsletters to nurture leads. (Seoprofy)
63% distribute content via email. (Seoprofy)
Marketing leaders rank better targeting (35%), higher ROI (34%) and more effective media planning (32%) as the top benefits of data‑driven marketing. (Seoprofy)
33% cite limited access to advanced analytics as a barrier to data‑driven marketing. (Seoprofy)
51.8% of senior leaders say using data effectively is the second biggest marketing challenge. (Seoprofy)

AI in B2B SEO: Adoption Stats

81% of B2B marketers use AI tools.
40% of marketers use AI to develop buyer personas.
More than 50% will prioritise AI for automation tasks.
20% plan to use AI agents to automate marketing from strategy to execution.
The top uses of AI include content creation (35%), data analysis (30%) and workflow automation (20%).
68% of marketers believe AI‑powered search engines will increase website traffic.
74% of marketers segment customers with AI. (Seoprofy)
62% of marketers use AI to brainstorm ideas. (Seoprofy)
53% use AI to summarise information. (Seoprofy)
44% use AI for drafting content. (Seoprofy)
91% say AI has improved website performance. (Seoprofy)
50% of businesses integrate AI into operations. (Seoprofy)
44% have concerns about AI data handling. (Seoprofy)
85% rely on AI for content creation. (Seoprofy)
76% need to learn specialised skills for AI adoption. (Seoprofy)
89% of marketers already use AI in some capacity. (Seoprofy)
73% use or plan to use AI chatbots. (Seoprofy)
75% believe AI gives their organisation a competitive advantage. (Seoprofy)
80% of marketers rate the importance of AI‑generated content at least 6/10. (Seoprofy)
30% use AI for data analysis and 20% for workflow automation. (Seoprofy)
91% of buyers prefer purchasing online, driving adoption of AI‑assisted self‑service.
The average company spends $188 per month on AI tools. (Ahrefs)
Marketers using AI publish 42% more content than those who do not. (Ahrefs)
87% of marketers use AI to write blog posts, 76% to brainstorm and 67% to update existing content. (Ahrefs)

Explore Key ChatGPT Statistics Revealing AI’s Growing Influence on SEO and Content Marketing

B2B SEO Impact by Industry

Conversion rates by sector

From First Page Sage’s 2025 conversion‑rate study. (First Page)
Professional services achieve an average B2B SEO conversion rate of 12.3%. (First Page)
Industrial manufacturing sees 8.5% conversion. (First Page)
B2B services convert at 7.0%. (First Page)
Financial services average 5.8% conversions. (Ruler)
Healthcare achieves 7.1% referral conversions and 3.1% social media conversions. (Ruler)
B2B technology has a lower conversion rate of 1.0%. (Ruler)
eCommerce averages 3.5% conversions from organic search and 1.8% from paid search. (Ruler)
Travel sees 3.5% conversion from organic search and 9.5% from referral traffic. (Ruler)
Real estate experiences 1.5% conversion from paid search and 1.3% from referral traffic. (Ruler)
Automotive has 0.8% email conversion and 2.9% social media conversion. (Ruler)
Legal services can see conversion rates near 2.3% (noted in industry‑specific benchmarks). (First Page)
Dental services average 1.1% conversion. (First Page)
SaaS conversions typically range 3–7% depending on niche. (First Page)
The average conversion rate across 25 industries is 3.75%. (First Page)

B2B Buyer Behavior and Search Stats

Millennials account for 60% of B2B buyers, while Gen Z represent 32%. (Revenuezen)
95% of B2B buyers select vendors who provide sufficient content. (Revenuezen)
80% of B2B buyers use mobile at work. (Revenuezen)
Over 90% of B2B content has no backlinks. (Revenuezen)
67.5% of marketers believe backlinks significantly impact ranking. (Revenuezen)
70% of brands outsource link building. (Revenuezen)
72% of SEOs are not yet using AI. (Revenuezen)
65% of businesses using AI achieve better SEO results. (Revenuezen)
89% of B2B buyers use search to research purchases. (Revenuezen)
81% of buyers prefer brands that present trustworthy thought leadership. (Ahrefs)
51% of decision makers say thought leadership helps convince them to award business. (Ahrefs)
79% say high‑quality thought leadership influences requests for proposals (RFPs). (Ahrefs)
61% of B2B buyers feel they have less research time than last year. (First Page)
95% of decision makers are receptive to vendors with strong thought leadership. (Ahrefs)

SaaS B2B SEO Benchmarks

B2B SaaS companies that segment customers by industry see 28.7% traffic growth vs. 4.1% without segmentation.
91% of B2B buyers prefer purchasing online.
Organic search drives 44.6% of SaaS revenue.
30% of B2B companies prioritise SEO, making it the second most popular marketing investment.
Only 5% of pages maintain a top‑ten ranking for more than one year. (Poweredbysearch)
91% of marketers say video marketing has delivered good ROI.
74% of marketers believe content marketing generates more demand and leads.
88% plan to maintain or increase SEO budgets.
79% of B2B marketers have a content marketing strategy.
B2B companies investing more than $4,000 per post are 2.6× more likely to describe their strategy as very successful.
SEO is the top marketing tactic for 49% of B2B marketers.
49% of B2B spending happens online.

B2B SEO Revenue Impact by Channel

Organic search generates 44.6% of B2B revenue.
Video marketing is among the top revenue‑generating formats.
70% of marketers say SEO produces more sales than PPC.
16% of marketers say SEO delivers the highest ROI, tied with social media.
56% of B2B marketers struggle to attribute ROI to content marketing.
Businesses generate 2× more revenue from search engine optimisation than from any other channel.
49% of marketers report more sales or purchases due to content.
The average SEO conversion rate is 3.75%, outpacing display ads (1.77%). (First Page)
In professional services, paid search conversions average 7.0%, while email conversions reach 5.1%. (Ruler)
Finance firms see 6.0% conversion from paid search and 7.1% from referral traffic. (Ruler)
Industrial companies achieve 8.5% organic conversion and 7.4% email conversion. (Ruler)
Travel companies achieve 9.5% conversion from referrals and 3.5% from organic search. (Ruler)
Automotive brands convert at 2.9% via social media and 0.8% via email. (Ruler)

Regional B2B SEO Breakdown

United States and global market share

In the U.S., Google holds 84.9% of the B2B search engine market.
Bing’s U.S. desktop market share is 17.2%, up 3.1% in 2025. (Up Lead)
Google’s mobile search share in the U.S. is 95.4%. (Up Lead)
ChatGPT owns 3.2% of the U.S. search market and its market share grew 14%. (Seoprofy)
Globally, 74% of B2B buyers search online before making a purchase. (Seoprofy)
76% of B2B website traffic is from search engines.
37% of buyers prefer to purchase through a supplier’s website.
63% of people directly visit websites for information.
67% of B2B buyers start their purchase journeys online.
76% of B2B buyers say content influences their final decision. (Seoprofy)
91% of B2B buyers prefer to purchase online.
53% of B2B website visits come from unpaid Google search results.
Only 37% of B2B buyers prefer to use a supplier’s website for purchasing.
63% of B2B buyers visit websites directly to get information.

Local and Mobile Behavior: B2B SEO Stats

Content Freshness vs Long Tail Keyword Stat

46% of Google searches seek local information. (Exploding Topics)
50% of “near me” searches result in a store visit within five miles. (Up Lead)
87% of users researched a local business on Google in the past year. (Up Lead)
47% of small business owners perform all marketing functions themselves. (Up Lead)
47% of keywords rank differently on mobile vs. desktop. (First Page)
First‑position organic listings get 27% click‑through rate on mobile and 19.3% on desktop. (First Page)
59% of internet traffic originates from mobile devices. (Exploding Topics)
29% of buyers struggle with mobile ordering on B2B sites.
71% of B2B buyers want an improved mobile experience.
63% of people use mobile to research brands and products.
By 2025, 72.6% of internet users will access the web exclusively through mobile.

B2B SEO Budget Leaders and Big Wins

55% of marketers invest more than $20k per month in enterprise SEO. (First Page)
81% of companies anticipate paying >$7,500 monthly for SEO. (First Page)
The global digital advertising market share for Google is 70%. (Exploding Topics)
Google’s ad revenue exceeded $300 billion in 2023. (Up Lead)
SEO generates twice as much revenue as any other marketing channel.
36% of budgets are directed at lead generation. (Seoprofy)
52% of budgets will increase for thought‑leadership content. (Seoprofy)
61% of companies expect to increase video investment. (Seoprofy)
46% of B2B marketers plan to increase content marketing budgets in 2025.
92% of marketers intend to maintain or increase brand‑awareness investments.
88% plan to maintain or increase search budgets.
43% plan to raise their B2B content marketing budget next year.
61% expect to increase investment in video, 52% in thought leadership, and 40% in AI for optimisation.

B2B SEO Traffic and ROI Highlights

Click Share Distribution by Search Position

Companies publishing blogs produce 67% more leads. (Seoprofy)
High‑quality thought leadership content influences 79% of RFP decisions. (Ahrefs)
B2B companies delivering strong thought leadership are 51% more likely to win C‑suite approval. (Ahrefs)
Decision makers say 95% of strong thought leadership makes them receptive to vendors. (Ahrefs)
Pages with video content have 84% higher dwell time.
Short‑form video has the highest ROI for 21% of marketers. (Seoprofy)
Video marketing provides good ROI for 93% of marketers.
96% of video marketers say videos increase brand awareness.
58% of marketers agree video delivers the best results for B2B companies.
55% of B2B buyers find video the most helpful content type.
91% of marketers say video marketing ROI is positive.
Content marketing costs 62% less than traditional marketing and generates 3× more leads.
Companies that produce original research see 29.7% traffic growth vs. 9.3% for those that do not.
Sites offering free online tools experience 35.6% year‑over‑year growth in organic traffic.
Segmented SaaS websites realise 28.7% average traffic growth.
Websites publishing nine or more posts monthly see 35.8% growth.
Long‑form content earns 77.2% more backlinks. (Poweredbysearch)
Title tags of 40–60 characters deliver the highest click‑through rates. (Poweredbysearch)
Positive headlines improve click‑through rates by 4.1%. (Poweredbysearch)

B2B SEO Cost and Recovery Patterns

Cost per lead and acquisition metrics

Organic search leads cost $147, while paid search leads cost $280. (Ahrefs)
The average cost of a high‑quality guest post ranges $692–$957. (Ahrefs)
AI‑generated content is 4.7× cheaper to produce than traditional methods. (Ahrefs)
AI tools cost companies $188 per month on average. (Ahrefs)
Technical SEO ROI is 117% with a 6‑month payback period. (Up Lead)
B2B SaaS SEO yields 702% ROI with 7 months to break even.
Across all industries, SEO returns 825% on average. (Revenuezen)
88% of marketers plan to maintain or increase SEO budgets. (Up Lead)
Marketing attribution provides efficiency gains of 15–30%. (Ruler)
Businesses using AI note cost savings and efficiency for 54% of projects. (Up Lead)

B2B SEO Recovery Timelines & Performance Improvements

B2B companies investing heavily in SEO report break‑even within 6–7 months. (Up Lead)
AI overviews cut click‑through rates by 34.5%, requiring new optimisation strategies. (Ahrefs)
70% of marketers view SEO as more effective for driving sales than PPC.
Internal linking increases site traffic by 37.1%. (Seoprofy)
Schema markup is used on 78% of websites. (Ahrefs)
Passing Core Web Vitals metrics is achieved by only 40% of websites. (Ahrefs)
Generative AI helps identify 95% more long‑tail keywords than manual research. (Poweredbysearch)
AI chatbots are predicted to replace traditional search for 55% of businesses. (Poweredbysearch)
62% of marketers see better SERP rankings by using AI tools. (Poweredbysearch)
AI reduces content‑production time and increases publication frequency by 42%. (Ahrefs)

B2B SEO Human Impact on Marketing and IT Teams

54% of B2B marketers cite limited resources as their biggest challenge. (Seoprofy)
56% of marketers believe technical SEO is undervalued. (Up Lead)
40% of B2B firms lack internal technical SEO expertise. (Ahrefs)
61% of B2B buyers say they have less time than last year for research. (First Page)
51% of small companies assign multiple content responsibilities to a single person vs. 30% of large companies. (Up Lead)
70% of brands outsource link building. (Revenuezen)
41% of digital marketers see link building as the hardest SEO task. (Revenuezen)
61% of SEO specialists say technical optimisation is the most effective strategy. (First Page)
81% of SEO pros send clients regular reports (often monthly). (Poweredbysearch)
Only 12% of SEO professionals feel they have adequate staffing. (Seoprofy)
90% of B2B companies report that resource constraints slow down their content programs. (Seoprofy)
33% of marketers cite limited access to advanced analytics as a challenge. (Seoprofy)
51.8% of senior leaders consider data utilisation the second biggest challenge. (Seoprofy)
53% of organisations struggle to track live‑chat conversions. (Ruler)
62% fail to attribute revenue to inbound calls. (Ruler)
70% of businesses struggle to act on attribution insights. (Ruler)
42% of marketers manually report using spreadsheets. (Ruler)
39% carry out attribution for most marketing activities (up from 31% the previous year). (Ruler)
28% cannot view digital channel performance due to data silos. (Ruler)
59.6% rank generating quality leads as the top marketing challenge. (Ruler)
53.3% say minimal understanding of attribution models is the biggest challenge. (Ruler)
100% of marketers report difficulty tracking TV or radio ads. (Ruler)
33.1% increase in TV ad spending is anticipated, reaching $2.85 billion. (Ruler)

B2B SEO Timeline Shifts and Future Outlook

B2B buyers consult 10 channels during research in 2025, up from 5 in 2016. (Ahrefs)
Buyer shortlists shrank from 4–7 vendors to 1–3 vendors. (Ahrefs)
The typical buying cycle spans 11.5 months. (Ahrefs)
81% of buyers have a preferred vendor after the first outreach. (Ahrefs)
73% of B2B marketers say sales cycles are getting longer. (Seoprofy)
71% of buyers choose the first vendor that satisfies their needs. (Ahrefs)
3–7 pieces of content are consumed before buyers speak to sales. (Revenuezen)
68% of all online experiences start with search and 53.3% of traffic comes from organic search. (Revenuezen)
B2B buyers spend 27% of the buying journey on research. (Backlinko)
Buyers spend 27% of their time on online research and 18% meeting potential suppliers (Backlinko) (including vendor websites and content).
Only 5% of customers are actively “in market” at a given time. (Ahrefs)
91% of B2B buyers prefer purchasing online.
88% of buyers use mobile at work. (Revenuezen)
71% of B2B buyers want improved mobile experiences.
54% of marketers plan to use AI for automation tasks.
39% intend to invest in AI to improve content.
54.5% of businesses will increase spending on content marketing.
46% plan to increase content marketing budgets and 61% expect higher video investments.
92% plan to maintain or grow brand awareness budgets.
88% intend to maintain or increase search‑related budgets.
40% of B2B companies lack in‑house technical SEO expertise, forcing reliance on agencies. (Ahrefs)
78% of websites use schema; Core Web Vitals compliance remains low at 40%. (Ahrefs)
Only 72% of SEOs currently use AI tools. (Revenuezen)
65% of businesses using AI see better results. (Revenuezen)

Sources

This article cites data from the following organisations and reports, including but not limited to:

Ahrefs – 43 B2B SEO Statistics for 2025. (Ahrefs)
RevenueZen – 148 Actionable B2B SEO Statistics for 2025. (Revenuezen)
Exploding Topics – 130 SEO Statistics Every Marketer Must Know in 2025. (Exploding Topics)
UpLead – 42 B2B SEO Statistics to Know in 2025. (Up Lead)
First Page Sage – B2B SEO Statistics Report and Conversion Rate Benchmarks (First Page), (First Page)
Ruler Analytics – 25+ Marketing Attribution Statistics. (Ruler)
SEOProfy – Top 74 B2B Marketing Statistics in 2025. (Seoprofy)
SEOProfy – 71 B2B SEO Statistics for 2025.
Backlinko – 10 B2B SEO Statistics. (Backlinko)
Powered by Search – B2B SaaS SEO Statistics for 2025. (Poweredbysearch)
BrightEdge – Traffic and ROI statistics.
Content Marketing Institute (CMI) – B2B Content Marketing Reports.
SageFrog – 2025 B2B Marketing Mix Report.
DemandGen Report – B2B Buyer Preferences.
StrataBeat – Research on original content and tools.
Siege Media – Blog post budgeting and AI strategies.
Isoline Communications – B2B buyer insights.
Wyzowl – Video marketing statistics.
HubSpot – State of Marketing Reports.
DataBox – SEO vs PPC insights.
Gitnux – B2B SEO statistics.
Wpromote – B2B Marketing ROI survey.
CNBC, Statista, VML and various marketing research firms.